Ada

Ada is an AI customer service platform whose agents resolve support requests over chat, voice and email for large companies.

Ada is an enterprise customer service platform built around AI agents that answer and resolve customer requests across messaging, voice and email. Through Ada Computer, an agent can use APIs, code and MCP tools to complete tasks in a company's own systems instead of only answering questions. Playbooks turn complex standard operating procedures into steps the agent follows, and integrations pull in customer data to personalize replies across channels and languages. Ada says more than 350 businesses use it, including Pinterest, monday.com, Grab, Life360 and GoFundMe. It is aimed at enterprise support teams in ecommerce, financial services, gaming, insurance, SaaS and travel.

Ada at a glance

Best for: Support, Founder, Director
Runs on: Web, API
Pricing: Custom pricing for enterprises; no public price list
Released: July 2017
Category: AI agent tool
Website: ada.cx

Key features

AI agents for messaging, voice and email support
Ada Computer: API, code and MCP tools for completing customer tasks
Playbooks that automate multi-step support procedures
Integrations with business systems for personalized answers
Multilingual support across channels
Trust and safety controls for enterprise deployments

Use it for

Resolve order, account and billing questions without a human agent
Automate refunds or changes that need access to internal systems
Run one AI agent across chat, phone and email support

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