Instantly

Instantly: Cold email automation platform that sends outreach at volume, writes variants, and manages leads with a B2B database.

Instantly is a sales engagement and lead intelligence platform designed to help businesses turn leads into clients through automated outreach. It features a B2B lead database, email deliverability tools, and an AI-powered CRM to track campaign performance. Users can create and launch campaigns in minutes while letting AI craft and personalize outreach at scale. The platform also includes automated workflows to route leads, tag contacts, and trigger next-step campaigns based on prospect activity. It integrates with ChatGPT to handle outbound work through conversation and supports multiple major LLMs.

Instantly at a glance

Best for: Sales, Founder, Marketer
Runs on: Web, API
Pricing: Starter $94/month; Scale $194/month; Agency $555/month; Growth $47/monthly; Hypergrowth $97/monthly; Light Speed $358/monthly; Enterprise Custom
Released: July 2021
Category: AI productivity tool
Website: instantly.ai

Key features

Automated outreach campaigns
B2B lead database
AI sales agent and email writer
Email warmup tools
AI workflows for lead routing
Campaign performance tracking
ChatGPT integration

Use it for

Running cold email campaigns at scale
Finding B2B leads in a database
Automating lead routing and tagging
Tracking pipeline and revenue growth

Companions

Tools that articles about Instantly recommend using with it, each with its job.

Clay — Multi-provider enrichment and custom workflows as you grow.
HubSpot — System of record for contacts and deals.
Gong — It uses AI agents and revenue signals to close deals faster and predict pipeline risk.

Companion to

Tools whose articles name Instantly as a companion, each with its job for them.

Apollo — Instantly: Deliverability

Alternatives to Instantly

Apollo — Connects B2B data with AI agents that automate research and outreach.
Smartlead — It offers unlimited email accounts and automated warmup to scale outreach securely.
Inbox Zero — It organizes your inbox automatically and drafts replies in your voice.
ClientHunter — Automates cold outreach and lead generation for founders.
Seamless.AI — Access verified real-time B2B contact data and automated outreach tools.
lemlist — Centralized multichannel outreach and deliverability management.
Busymail — Connects to Gmail, Yahoo, or IMAP servers and surfaces critical messages automatically.
Warmly — Identifies anonymous website visitors and automates engagement across channels.
Shortwave — It uses advanced AI agents to organize, write, search, and automate your inbox.
Hedwig — Send email campaigns from your own mailboxes without paying per-seat fees.
Macro — Combines email, chat, tasks, docs, and CRM in one open source workspace with AI agents.
Momentum — Automates CRM data entry and provides real-time deal insights from call data.

All Instantly alternatives