whereismyai
Clay
Clay is a go-to-market data platform that pulls from 200+ data providers and runs AI research agents to build, enrich and act on lead lists.
Clay helps sales, marketing and GTM operations teams build systems for finding and reaching customers. It centralizes first- and third-party data, sells data from more than 200 providers in one marketplace, and combines providers in waterfalls to get the best coverage for emails, phone numbers and company details. Claygents are AI agents that research target companies and people on the web, and signals track job changes, promotions and other buying intent. Workflows keep CRM records enriched and clean, sync ad audiences to LinkedIn, Meta and Google, and send outreach through Clay's sequencer, while an MCP server, CLI and API let reps and coding agents use Clay from other tools. Customers include Mistral AI, Rippling, Verkada and Intercom, and the company is valued at $5 billion.
Clay at a glance
- Best for: Sales, Founder, Marketer
- Runs on: Web, API, CLI
- Pricing: Free plan; Launch from $54/month; Growth from $185/month; Enterprise custom
- Released: February 2022
- Category: AI productivity tool
- Website: clay.com
Key features
- Marketplace of 200+ data providers
- Waterfall enrichment across providers
- Claygents AI research agents
- Job change and intent signals
- CRM enrichment and reverse ETL
- Ad audience sync to LinkedIn, Meta and Google
- Sequencer, MCP server, CLI and API
Use it for
- Build and enrich a targeted lead list
- Research accounts before sales calls
- Keep CRM records accurate automatically
Companions
Tools that articles about Clay recommend using with it, each with its job.
- Instantly — Clay enriches and personalises; Instantly sends with warmup.
- Smartlead — Cold email at volume with unlimited inboxes.
- HubSpot — The system of record every enriched row syncs to.
- Apollo — Cheaper lookups for ICP segments its database covers well.
- Gong — Learns from what's said once meetings are booked.
- Claude — Works across the stack through MCP connectors.
Companion to
Tools whose articles name Clay as a companion, each with its job for them.
Alternatives to Clay
- Tables — Access over 300 million verified contacts and custom AI research in one place.
- The CRM for agents — Agents read your inbox and run workflows without manual pipeline updates.
- Momentum — Automates CRM data entry and provides real-time deal insights from call data.
- lemlist — Centralized multichannel outreach and deliverability management.
- SoldStack — Get accurate secondhand market comps with one API call.
- Day AI — CRM-style context graph that powers agents and Claude
- Attio — It uses autonomous agents to research leads and run workflows around the clock.
- Twinalyze — Automatic event tracking and AI-driven recommendations based on user data.
- Never Boring AI — Learns your voice from past experiences and publishes directly to LinkedIn.
- Sybill — It automatically updates CRM fields and answers deal questions using past deal context.
- Relaticle — Open-source, self-hosted CRM with built-in AI chat and 39 MCP tools.
- Gamma — Pitch decks and simple websites from one prompt, with PowerPoint export
All Clay alternatives