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Sales Coach
Sales Coach is an open-source sales coaching and call evaluation platform that analyzes sales calls and grades rep performance.
Sales Coach is an open-source platform designed to analyze sales calls, grade representative performance against customized talk-tracks, and deliver targeted coaching feedback. It features automatic transcription with synchronized audio playback, multi-provider LLM evaluations supporting Google, OpenAI, Groq, Anthropic, DeepSeek, and OpenRouter, and a built-in deterministic rubric engine. Users can define custom deal stages, qualification rubrics like Sandler, and coaching personas to track individual progress. The platform includes 32 integrations for CRMs, calendars, team messaging, and task tools, alongside support for Docker and Cloudflare Workers deployment. It is built for sales managers and teams seeking conversation intelligence, deal forecasting, and automated workflow exports.
Sales Coach at a glance
- Best for: Sales, Founder
- Runs on: Web, Docker, Self-hosted
- Pricing: Free
- Released: October 2026
- Category: AI chat assistant
- Website: github.com/yz613/sales-coach
Key features
- Analyze and grade sales call recordings
- Transcribe audio with synchronized playback
- Run multi-provider LLM evaluations
- Define custom deal stages and rubrics
- Track individual sales representative performance
- Connect 32 integrations for CRMs and messaging
- Deploy locally with SQLite and zero configuration
Use it for
- Grade sales rep performance against custom talk-tracks
- Transcribe and review audio call recordings
- Sync conversation data with CRM and calendar tools
- Manage deal pipelines and sales forecasting
Alternatives to Sales Coach
- AI Sales Call Coach — Real-time sales suggestions without joining meeting bots or requiring subscriptions.
- SalesAgent Chat — Delivers real-time suggestions and live transcription during sales calls.
- Convo — Coaches reps live on calls and surfaces the right responses in real time.
- SalesRep.com — Unifies multiple customer communication channels into a single AI-powered team inbox.
- throxy — Builds custom lead lists and calls buyers in 10+ languages.
- kōdlo — Manage the full sales cycle from ICP sourcing to closing in a single shared memory layer.
- Sellio — Combine live chat, email, and messaging channels in one collaborative shared inbox.
- Revenue Scout — Finds relevant leads by matching public requests with your brand offer.
- FINN AI — Provides real-time battle cards and answers during live B2B sales calls.
- Causo — Finds specific target companies and contacts using custom criteria and live web research.
- ManySetter — Learns your specific offer and voice to qualify leads before booking calls.
- ClientHunter — Automates cold outreach and lead generation for founders.
All Sales Coach alternatives