Matilda

Matilda is an artificial intelligence assistant for real estate agents that syncs iMessage conversations to a CRM.

Matilda is an artificial intelligence assistant designed for real estate agents to handle difficult tasks and keep records updated. It functions as an assistant you text via iMessage or chat with on the web. The system logs texts and calls directly to your CRM, specifically integrating with Follow Up Boss through a macOS menu bar application. Users can flag conversations by reacting with a house emoji to sync threads and update contact details, tags, stages, notes, tasks, and appointments. It is built for individual realtors and realty teams to eliminate manual data entry. Pricing includes a free tier for individual realtors and custom pricing for realty teams.

Matilda at a glance

Best for: Founder, Sales
Runs on: Web, macOS, iOS, API
Pricing: Free plan for individual realtors; Realty Teams plan available upon request
Released: October 2026
Category: AI productivity tool
Website: matildahq.com

Key features

Syncs iMessage threads to Follow Up Boss
Updates CRM records using emoji reactions
Tracks contact details, tags, stages, and notes
Schedules tasks and appointments automatically
Provides advanced conversation analytics for teams
Offers autofill suggested responses
Allows customization of reaction emojis

Use it for

Logging text messages and calls to a real estate CRM
Syncing iMessage prospect threads to Follow Up Boss
Keeping client contact details and notes up to date

Alternatives to Matilda

Apollo — Connects B2B data with AI agents that automate research and outreach.
The CRM for agents — Agents read your inbox and run workflows without manual pipeline updates.
Sybill — It automatically updates CRM fields and answers deal questions using past deal context.
Gong — It uses AI agents and revenue signals to close deals faster and predict pipeline risk.
Otter — Live transcription with speaker labels, free to start
Shortwave — It uses advanced AI agents to organize, write, search, and automate your inbox.
Emilio — Sorts priority emails and drafts replies in your tone.
Macro — Combines email, chat, tasks, docs, and CRM in one open source workspace with AI agents.
Relaticle — Open-source, self-hosted CRM with built-in AI chat and 39 MCP tools.
EmailTriager — It automatically drafts email replies in your true voice directly inside Gmail.
Taskade — Build custom business apps, AI agents, and workflows from single prompts.
SalesAgent Chat — Delivers real-time suggestions and live transcription during sales calls.

All Matilda alternatives