How It Spread

How It Spread is a viral marketing case study library that tracks how films, products, memes, and campaigns spread from their first post to their peak.

How It Spread is a research platform that traces viral marketing case studies from their initial post to peak popularity. It is built for strategists and their agents to analyze films, products, memes, and campaigns. The platform details who amplified a campaign, where it jumped, and provides a verified Spread Score for each case. Users can view dated events, sourced numbers, platforms, and specific sources for thousands of recorded cases. The service offers free browsing and a free account tier, alongside Pro and Team subscription plans that include complete records, radar alerts, decks, and API access.

How It Spread at a glance

Best for: Marketer
Runs on: Web, API
Pricing: Free plan $0/forever; Pro $13/month billed yearly; Team $20/month a seat billed yearly
Released: October 2026
Category: AI research tool
Website: howitspread.com

Key features

Trace viral timelines from first post to peak
View sourced numbers and verifiable sources
Check a dedicated Spread Score for cases
Access radar alerts for followed topics
Export whole-pack decks, API, and MCP
Browse case studies across various sectors

Use it for

Analyze the trajectory of viral marketing campaigns
Research box office and product launch metrics
Study amplification patterns of memes and films

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