Brandwatch

Brandwatch is a social media management, consumer intelligence, and influencer marketing suite that analyzes consumer opinion data and organizes social campaigns.

Brandwatch offers a software suite comprising consumer intelligence, social media management, and influencer marketing tools. It collects consumer opinion data from across the web, enabling researchers and analysts to segment audiences and track market trends through customizable dashboards. Social media managers utilize the platform to organize organic and paid content within a collaborative calendar and engage with audiences via a centralized social inbox. Influencer marketing teams search a database of over 30 million creators to manage campaigns and measure performance metrics. The suite integrates with various social networks, including Facebook, Instagram, YouTube, Twitter, Reddit, and LinkedIn. It provides organizations with tools for brand monitoring, crisis management, and competitor benchmarking.

Brandwatch at a glance

Best for: Marketer, Social media creator
Runs on: Web
Pricing: Custom plans across three solutions: Consumer Intelligence, Social Media Management, and Influencer Marketing. Request a demo for specific pricing.
Released: April 2011
Category: AI research tool
Website: brandwatch.com

Key features

Consumer intelligence dashboards
Social media content calendar
Centralized social CRM inbox
Influencer database search
Multi-channel campaign reporting
Real-time brand threat alerts
Competitor performance benchmarking

Use it for

Monitor brand reputation and consumer opinion
Manage social media content workflows
Identify and contact social media influencers
Analyze market trends and audience sentiment

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