Decode

Decode is a human insights platform that captures consumer emotions, attention, and behavior to drive research and product decisions.

Decode is a unified human insights platform powered by Emotion AI and predictive analytics. It helps enterprise teams understand real consumer behavior, validate ideas, optimize experiences, and accelerate growth. The platform captures emotions, attention, and voice tone using webcam-based eye tracking and facial emotion analysis. It supports media and ad testing, shopper insights, qualitative research, and concept testing. Designed for research, marketing, product, and UX teams, it features AI moderation and synthetic audiences to predict outcomes before launching real tests.

Decode at a glance

Best for: Marketer
Runs on: Web, API
Pricing: Free plan; Enterprise plan with custom pricing
Released: June 2023
Category: AI research tool
Website: entropik.io

Key features

Facial Emotion AI
Eye Gaze Tracking
Predictive Creative AI
Voice Emotion Measurement
AI Research Assistant
Attention Measurement
Synthetic Audience

Use it for

Predicting ad creative and media performance
Running moderated and unmoderated user research
Testing packaging design and shelf visibility
Validating product concepts and prototypes

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