Adzooma

Adzooma: PPC management software that audits, optimizes, and tracks performance data for Google, Microsoft, and Meta advertising campaigns.

This software automates PPC audits and optimization for Google, Microsoft, and Meta ads. It connects to ad accounts to provide data-led insights, health scores, and prioritized fixes for campaigns. The platform includes budget tracking and real-time alerts to monitor CPA, CPC, and spend, with notifications sent via email or Slack. It also offers tools for SEO and web metric monitoring to track site engagement and speed. Designed for advertisers and agencies, it provides a unified dashboard to compare cross-platform performance and automate workflows.

Adzooma at a glance

Best for: Marketer
Runs on: Web
Pricing: Free plan; Silver $69/month; Gold $179/month; Enterprise options available.
Released: December 2009
Category: AI productivity tool
Website: adzooma.com

Key features

Automated PPC account audits with health scores
Real-time budget monitoring and tracking
Cross-platform campaign performance comparisons
Customizable alerts for CPA, CPC, and spend changes
SEO and web metric performance reporting
Ecommerce product feed and Shopping ad audits
Direct management of Google, Microsoft, and Meta ad accounts

Use it for

Identifying wasted ad spend and pacing issues
Fixing campaign targeting and delivery errors
Optimizing ecommerce product shopping ads
Auditing technical SEO health
Comparing performance across multiple advertising platforms

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