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Winch
Winch is an app store optimization tool that tracks ranks, rewrites listings, and generates store art on macOS.
Winch is an app store optimization and management tool for the App Store and Google Play that operates locally on your Mac. It tracks keyword ranks in 175 countries, rewrites store listings across multiple languages, generates store art, and sorts user reviews into themes. The built-in AI agent can perform tasks, search keywords, and draft content using plain-language commands, while operating on your existing AI models through Claude Code, Codex, OpenCode, Ollama, or OpenRouter. Users can connect GitHub and Slack to receive updates on review regressions and team tasks. Nothing is submitted to the app stores or written externally without explicit user confirmation.
Winch at a glance
- Best for: Marketer
- Runs on: macOS
- Pricing: One-time license for $69 (first 100 licenses, then $89)
- Released: October 2026
- Category: AI chat assistant
- Website: getwinch.app
Key features
- Track keyword ranks in 175 countries on both stores
- Rewrite store listings in every language
- Generate store art and capture captions in required sizes
- Sort reviews into themes and detect regressions
- Execute tasks via an in-app AI agent with 84 MCP tools
- Connect with GitHub and Slack for review tracking
- Analyze competitor ranks and listing changes
Use it for
- Optimizing app store listings for maximum reach
- Translating store text into multiple languages
- Generating app screenshots and icons for both stores
- Monitoring competitor keyword ranks and version changes
- Sorting user reviews to identify bugs and themes
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