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Social Undertone
Social Undertone is an audience reporting tool that turns public Instagram and TikTok comments into creator reports.
Social Undertone reads public comments on Instagram and TikTok posts and turns them into comprehensive audience reports. The product analyzes comments to show what people talk about, how they feel, and what they want to buy. It sorts comments by topic, sentiment, and flags while filtering out bots and copy-paste spam. Users can view sentiment, credibility, authenticity, recommendation power, sponsored reactions, and brand safety scores. It is built for brands and creators who want to vet creators or add audience proof to media kits. Reports can be shared via link or PDF.
Social Undertone at a glance
- Best for: Marketer, Social media creator
- Runs on: Web
- Pricing: Free plan; pay per report with no subscription
- Released: October 2026
- Category: AI productivity tool
- Website: socialundertone.com
Key features
- Generate audience reports from Instagram and TikTok comments
- Filter comments by topic, flag, or platform
- View sentiment, credibility, and authenticity scores
- Track buying signals and product questions
- Compare sponsored posts with regular posts
- Share reports via link or export to PDF
- Exclude bots and spam from reports
Use it for
- Vet a creator before signing a contract
- Put audience proof in a media kit or pitch deck
- Compare multiple creators using shortlists
- Analyze audience sentiment and buying interest
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