Pictory

Pictory is an AI video generator that turns scripts, blog posts, URLs, slides and recordings into captioned videos with AI voices and avatars.

Pictory creates branded videos from text, prompts, scripts, blog posts, web pages, PowerPoint decks, images, audio, screen recordings and existing videos. It splits the content into scenes, adds generated visuals or stock footage from Getty Images and Storyblocks, writes automatic captions, and narrates with realistic AI voices, including ElevenLabs voices in 29 languages. AI avatars can present scripts for training, marketing and social videos, and uploaded voiceovers sync to the scenes automatically. Videos can be edited through their text, highlights can be pulled from longer recordings, and brand kits keep colors, fonts and logos consistent. Pictory is aimed at creators, marketers, educators and teams, with plans starting at $25 a month billed annually.

Pictory at a glance

Best for: Social media creator, Marketer, Designer
Runs on: Web, API
Pricing: Starter $25/month and Professional $35/month billed annually; Team and Enterprise plans
Released: April 2021
Category: AI video tool
Website: pictory.ai

Key features

Text, script, blog and URL to video
PowerPoint, image and audio to video
AI avatars and realistic AI voices
Automatic captions and scene creation
Stock footage from Getty Images and Storyblocks
Text-based video editing
Brand kits

Use it for

Turn a blog post into a social video
Convert a slide deck into an explainer
Produce training videos with an AI presenter

Alternatives to Pictory

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Pireel — It combines chat-based AI editing, scene-aware tools, and agent connectivity.
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