Luma

Luma is an AI creative platform for video and image generation, built on its Ray 3.2 video and Uni-1 image models, with agents for full workflows.

Luma AI builds its own generative models and offers them through a creative platform for agencies, brands and creative teams. Ray 3.2, its latest video model, lets users direct every frame and keep continuity across cuts at cinematic quality, while Uni-1 generates images that hold a brand's style, characters and visual references. Luma's agents research, generate and refine across video, image, audio and text, producing many directions and variants for a brief in a single day. Luma Skills save a creative workflow so it can be repeated, and the models are also available through an API. Plans start with Plus at $30 a month, with Pro and higher tiers and business plans for teams.

Luma at a glance

Best for: Designer, Social media creator
Runs on: Web, API, iOS
Pricing: Plus $30/month; Pro $90/month; higher tier $300/month; 20% off yearly
Released: June 2024
Category: AI video tool
Website: lumalabs.ai

Key features

Ray 3.2 video model with frame-level direction
Uni-1 image model with brand and character references
Creative agents across video, image, audio and text
Luma Skills for repeatable workflows
Model API for developers
Business plans for teams

Use it for

Produce many ad concepts and variants for a brief
Direct a cinematic video sequence shot by shot
Generate on-brand images for a campaign

Companions

Tools that articles about Luma recommend using with it, each with its job.

Midjourney — Art-directed stills that anchor image-to-video.
Flux — Start and end frames to keep subjects consistent.
ElevenLabs — Narration to lay over generated clips.
Suno — Background score for the silent clips.
Topaz Labs — Upscale the keeper clip after drafting at lower resolution.
DaVinci Resolve — Final cut and colour; Ray exports 16-bit EXR for grading.

Alternatives to Luma

PixVerse — Own video models with agent-directed shots and fast generation
MaxVideoAI — Pay only for what you create with no monthly subscription.
Kling — Cinematic video model behind award-winning AI ads
AI Video Generator for Brands — Generates videos quickly without filming, actors, or a crew.
Toonflow — Automates the entire video creation workflow with multi-agent collaboration and character consistency.
AI Video Marker — Provides structured workflows, templates, and local tools for AI video creation.
Pika — Many top video models plus focused apps for each creative job
Motionbar — Clone a face and voice with three photos and one sentence for multi-studio video generation.
OptimAI Studio — Generates media across multiple formats in one connected workspace.
LTX Studio — Script-to-storyboard pipeline with camera and character control
Runway — Leading video model plus editing, upscaling and an agentic collaborator
CutBay — Generates videos from ideas, URLs, documents, and media via chat.

All Luma alternatives