Frase

Frase is a content operating system that researches, writes, and optimizes content for Google search and AI platforms.

Frase is a content operating system designed for SEO, GEO, and AEO. It audits your site page by page, scores content for search and AI answers, and drafts fixes or new articles based on top-ranking competitor results and your brand profile. The platform includes Content Guard to monitor rankings and traffic decay, AI Visibility tracking across tools like ChatGPT, Perplexity, Claude, Gemini, and Google AI, and a content calendar. It publishes directly to WordPress, Webflow, Sanity, and Wix, or hosts content on FraseCMS. It is built for marketers, content teams, and agencies looking to simplify their workflow and improve search performance.

Frase at a glance

Best for: Marketer, Writer, Founder
Runs on: Web, API, CLI
Pricing: Starter $39/mo; Professional $129/mo; Scale $299/mo; Enterprise custom pricing
Released: May 2019
Category: AI writing tool
Website: frase.io

Key features

Audit site pages and score for search and AI answers
Research competitor gaps and visitor questions
Draft content in your brand voice
Monitor search rankings and AI mentions daily
Publish to WordPress, Webflow, Sanity, or Wix
Fix pages that slip with automated content updates
Track AI visibility across major LLMs

Use it for

Find content gaps based on competitor analysis and search data
Draft SEO-optimized articles and guides
Monitor website rankings and AI search mentions
Refresh declining content to recover lost traffic

Alternatives to Frase

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Surfer — Track brand visibility across Google and AI search engines like ChatGPT and Claude.
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Lunroo — Automates the entire content marketing pipeline from keyword research to publishing.
Vyasa — Themes as data and sandboxed plugins provide safety.
MarketMuse — It analyzes your content inventory to find high-value topic clusters and quick wins.
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Rankdesk AI-Writer — Automates keyword research, content creation, publishing, and backlink building completely on autopilot.
Anyword — Predicts content performance accuracy to improve business outcomes.
QuickCreator — Six specialized AI agents work together to handle brand voice, research, writing, and.

All Frase alternatives