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37studio
37studio is an open source agent that creates and publishes on-brand videos and posts, and drafts customer replies.
37Studio turns short briefs into reels, ads, posts, and thumbnails that match your brand identity. It uses Claude and HyperFrames to edit and render content, and publishes directly to major social platforms while drafting replies to messages and comments. The software collects logos, fonts, and exact colors from a website to build a brand library and design system. It operates locally on Windows, Mac, or Linux via Docker, keeping your data and keys private. Users can connect their existing Claude plan or use direct API keys without monthly software fees.
37studio at a glance
- Best for: Marketer, Social media creator
- Runs on: Web, macOS, Windows, Linux, self-hosted, open source
- Pricing: Free and open source; AI usage billed to your own Claude plan or API keys
- Released: October 2026
- Category: AI agent tool
- Website: studio.shaitrish.com
Key features
- Turn briefs into reels, ads, posts, and thumbnails
- Publish to Facebook, Instagram, YouTube, TikTok, and more
- Draft replies to customer messages and comments
- Extract brand libraries and design systems from websites
- Run locally via Docker on Windows, Mac, or Linux
- Track exact AI usage costs without markup
- Transcribe long audio recordings with Whisper
Use it for
- Managing social media content for small agencies and shops
- Publishing scheduled video posts across multiple platforms
- Drafting automated customer support responses in multiple languages
- Generating on-brand thumbnails and graphic posts
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- Easel — An end-to-end open-source agent workflow for social media creation and publishing.
- Youtube Agent Skill — Eleven Claude skills handle scripts, packaging, and retention analysis without third-party APIs.
- ZenStory AI — Provides an eleven-skill workflow for short-drama creation in agent hosts.
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